3 tips for hiring a marketing agency for your business

There is a marketing department in every business. But in the world of specialization, ‘one model fits all’ can no longer get you good results. You need someone specialized in the job to do the work. That’s why it’s important to hire a marketing agency to do your marketing activities. When choosing a marketing agency you should remember the following things.

Your needs

The company you choose should provide the services you require. For example, if you are looking for someone to help you with search engine optimization, then you should hire a company that is specialized in this field.


You should shortlist a two or three companies and compare the prices. If the services they provide are similar and their years of experience are also same then it is better to hire someone who is cheaper.

Previous works

You should look at the previous works the company has done. It is better to choose a company who has worked for companies in a similar sector as yours. The more experienced the company is, the better it is.

When you choose a marketing agency, don’t decide on the size of the company. It is not always true that a bigger company will do a better job. Nowadays, small marketing agencies are doing excellent works. They are coming up with brilliant ideas and concentrating on niche markets which are making them specialized in that niche. So, you should consider hiring small marketing agencies as well. You should take recommendations from people around you and hire the best marketing agency for your company.

5 tips for designing a billboard

Billboard advertising is a very effective marketing tool for a company. It can help to promote a company’s brand to lots of people. When you place a billboard on a highway, all the motorists and those going by cars and buses watch it. There are some rules for creating billboard ads which you must keep in mind.

Make it simple

You should know that a motorist or anyone going by the road gets about 5 to 6 seconds to look at your ad. So, you need to make it simple and short. Your message should be simple so that it’s easy to read within a short period of time.

Make it big

The bigger your billboard, the better it is. Though it can be very expensive to create such a billboard, it’s worth the cost. People going by the road will be able to look at your ad from a great distance. So, your ad will get more exposure.

Tell a story

Stories are more effective than words as people remember stories. So, try to create a story about your brand so that people remember your brand when they visit a store.

Use color and contrast

Your billboard ad must be attractive. Make sure you use bright colors and bold writings. You should use fonts that are easy to read.

Use large logo

Make your logo large on the billboard. People should be able to remember your logo. So, even if they don’t get the time to read what’s there on the billboard, they will be able to recall your logo at least.

You should hire a marketing agency to design your billboard ad. They are the experts and they can help you create a budget and design for your billboard ad.